AR / VR · · 3 min read
Augmented Reality for Product Marketing: A Practical Introduction
AR lets customers place your product in their own space. Here is how augmented reality product visualization works and where it helps most.
Augmented reality product visualization places a 3D model of your product into the real world through a phone or tablet camera. Customers can see a sofa in their living room, a machine on their shop floor or a ring on their hand before they buy.
Why AR helps sell products
AR answers the questions photos cannot: Will it fit? How big is it really? How does it look in my space? That confidence shortens the buying decision and helps sales teams explain complex products.
Where AR works best
Furniture and interiors
Customers place furniture, lighting and decor at true scale in their own rooms.
Industrial equipment
Sales teams show machines and equipment at real size at a client's site or an exhibition, without shipping a demo unit.
Jewelry and accessories
Virtual try-on helps customers compare designs and sizes.
Real estate
Developers show building models on a table or site plan during sales meetings.
WebAR vs app-based AR
WebAR runs in the phone's browser from a link or QR code, with no app to install, which makes it ideal for marketing and e-commerce. App-based AR offers more advanced features and suits sales tools and training.
What you need to start
You need accurate, optimised 3D models of your products. If you already have CAD models, they can usually be converted and lightened for AR. Add realistic materials, test on common phones, and place AR buttons on product pages, brochures and exhibition stands.
3D product configurators
A configurator lets customers change colours, materials and options in 3D, then view the result in AR. It is a powerful tool for made-to-order products.
JSK Infosolutions builds AR product demos, 3D configurators and interactive experiences for sales, exhibitions and the web.
Frequently asked questions
What is AR product visualization?
It is the use of augmented reality to show an accurate 3D model of a product in the customer's real environment through a phone or tablet.
Do customers need an app for AR?
No. WebAR works in the phone's browser from a link or QR code; app-based AR is used when more advanced features are needed.
Can my CAD models be used for AR?
Usually yes. CAD models are converted and optimised so they load quickly on phones while keeping realistic detail.